Diagnostic tests reimagined. Just as reliable, far more responsible—starting with pregnancy tests.
OVER 99% ACCURATE
Feel confident in your results with lab-verified accuracy you can trust.
EARLY RESULTS
Test up to 5 days before your missed period—because waiting is hard enough.
QUICK RESULTS
Fast and reliable. Know your results in just 5 minutes.
PLASTIC-FREE DESIGN
Made from 99% paper, our tests are gentle for the planet.
EASY TO USE
Just wee on the test, wait and use. No messy cups or complicated steps.
RESULTS IN WORDS, NOT LINES
Skip the guessing game. Use the Hoopsy App to get clear answers, fast.
Our newly improved, over 99% accurate, 99% plastic-free pregnancy test with digital app available in UK for retail, hospital & private label.
Sustainable Certainty
Pregnancy tests that tick all the boxes – accurate, easy to read and 99% plastic-free.
What our customers are saying
Easy to use and thin
Could easily hide in a bag if wanted to test while away from the home the other brand test strips are more difficult to hide in comparison.
Would recommend this brand.
Andy
Jan 31, 2024
Great for your TTC journey
As someone with issues TTC we have to take many tests as things are so irregular. Having the option to use a less wasteful option is such a relief!!
I recommend these to anyone who is TTC!
Rebecca Roberts
Jan 22, 2024
So happy I came across Hoopsy!
The strips are easy to use and I love that they’re plastic-free. I’ve been testing from 5 days before my period is due because I’m impatient and it’s great to have a more sustainable option to do so. Highly recommend!
Joanna
Jan 20, 2024
Better testing for people and planet is better for your business.
We provide quality, accurate, and sustainable pregnancy and ovulation tests in bulk for wholesale with affordable, competitive pricing and fast shipping.
We provide tests to a range of trusted retailers across the globe. With current partnerships in the UK and USA, watch this space for new regions launching in 2026.
From IVF clinics to major hospitals to medical programs, we can provide our tests to a range of partners working hard to improve health and environmental outcomes.
Ensuring all can access testing that is better for people and planet is important to us. That is why we work closely with community partners – from universities to free clinics to not-for-profits – to distribute tests to communities who need them.
We love working with brands looking to have a better test all of their own. Custom branding of Hoopsy products is made available to aligned customers globally at great prices with fast production turn-around.
Eco-friendly pregnancy & fertility insights
Kinda Pregnant. How does that work?
Kinda Pregnant explores the bittersweet feelings around fertility and friendship. It’s funny but may hit too close to home if you’re still hoping for a baby.
From failure comes hope: Lara Solomon’s Story
From failed transfers to founding Hoopsy, Lara Solomon shares her deeply personal fertility journey and how heartbreak sparked hope.
Top 5 Meditation Apps For TTC
From IVF-specific support to calming mindfulness sessions, discover tools to bring more ease and balance to your fertility journey.
The Connection Between Easter And Fertility
Discover the surprising roots of Easter eggs and bunnies in ancient fertility traditions and springtime renewal rituals.