Gentlemen – and people with sperm – gather around.
We need to talk about something that is often ignored, awkward, or shoved into the deepest corners of the internet: sperm health.
It is one of those topics everyone knows they should understand, but few actually know where to start. And honestly, why would you? Sex education barely covers it, doctors don’t really bring it up until you ask, and the internet is a minefield of contradictory advice (and immediate cancer diagnosis…)
So imagine my surprise when I stumbled across Jack Fertility, a UK-based company dedicated entirely to sperm health. And then imagine my further surprise when I found out they built the AI chatbot JackGPT for it.
Let’s break this down.
Let’s Make Sperm Less Awkward
Jack Fertility is a platform whose entire mission is to make sperm health feel less like a forbidden topic and more like a normal part of understanding your body. They want to help people with sperm to understand their health earlier and easily, without the usual shame around these conversations.
From their at-home sperm testing kits to their straightforward explanations of motility and morphology make their site an approachable and understanding starting point for beginners, not a medical textbook you need specialised study to understand.
They also make an effort to be inclusive, using ‘people with sperm’ rather than assuming only cis men need this information.
Meet JackGPT: Answers To Questions You Are Afraid To Google
As if at-home sperm tests weren’t enough, Jack Fertility also has JackGPT.
And naturally, I clicked. And clicked again. Before I knew it, I spent the afternoon chatting with a sperm-health AI.
JackGPT is designed to answer general questions, the kind of stuff people would search online in a state of panic at 2 am. Whether you’re wondering about lifestyle factors, sperm count myths, or how smoking affects fertility, the chatbot gives clear, digestible explanations.
Of course, it is careful about what it doesn’t do.
It reminds you that it is NOT a clinician. It cannot diagnose you and may sometimes get things incomplete or slightly wrong. I believe this makes the tool more trustworthy, not less. This level of transparency is needed when dealing with AI.

The Bigger Picture: Why Does This Matter?
People with sperm rarely get nudged to check their fertility until they’re already trying for a baby (or until Dr Google terrifies them). Meanwhile, women are prompted to track cycles, check hormones, freeze eggs, and think about reproductive health early.
Jack Fertility helps this shift by:
- Removing the shame/awkwardness barrier.
- Provides information proactively, not just reactively.
- Includes everyone with sperm, not just cis men
- Acknowledges that fertility isn’t just a woman’s issue.
- Reflects the growing trend of at-home, tech-supported healthcare.
So here’s my final question:
Would you try chatting with JackGPT?
Because if we’re talking openly about periods, hormones, cycles and everything else, it is about time the sperm side of the conversation finally got a seat at the table.
About Hoopsy
Hoopsy is on a mission to make healthcare more sustainable—starting with eco pregnancy test kits. Our plastic-free, paper-based hCG pregnancy test strips reduce waste without compromising accuracy. We believe better health starts with better choices—for you, and for the planet.
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