Hoopsy is on a mission to positively contribute to the health of people and planet.

Hoopsy is on a mission to positively contribute to the health of people and planet.

From our Founder:

“Many companies are out there seeking ‘unicorn’ status in financial terms. We are aiming to be ‘unicorns’ in terms of our positive impact on people and planet.”

Read more about Lara’s story
hoopsy impact

By women, for women, the planet, and future generations.

Inspired by our work creating better tests for people and planet, we focus our impact investment in the following areas:


01

Women’s health

We are committed to improving access, trust and innovation in women’s health. This includes addressing long-standing gaps in care, reducing stigma around reproductive health and ensuring all women—regardless of background or income—can access accurate, affordable and sustainable health solutions. By ensuring women’s experiences are at the heart of our work, we aim to be a part of systemic change and empower healthier futures for women everywhere.


02

Health equity

We believe everyone deserves equal access to quality healthcare—regardless of gender, income, location or background. Our commitment to health equity means breaking down barriers to care, addressing systemic inequalities and pursuing initiatives and products that are inclusive, culturally responsive and affordable. By embedding equity into every step of our work, we strive to be a part of a more just and accessible healthcare system for all.


03

Sustainability

We are committed to building a healthier planet alongside healthier people. Our sustainability approach focuses on reducing environmental impact across our products and operations—minimising waste, embracing circular design and promoting responsible material choices. By embedding sustainability into every decision, we aim to protect the health of future generations while meeting the needs of today.

Aligned with the SDGs

Our work supports the United Nations Sustainable Development Goals.

SDG 3:Good Health & Well-being

We’re improving access to accurate, eco-conscious reproductive health tools.

SDG 12:Responsible Consumption & Production

We’re rethinking environmental impact—one test at a time.

We are out there, right now, making a difference.
University Collaborations

University Collaborations

This year, we have partnered with several charities and universities to give away tests for free to ensure all young people have equal access to quality, sustainable healthcare.

Sexual Health Video Series

Sexual Health Video Series

In partnership with SH:24, a sexual health platform, Hoopsy produced a series of videos on the topic of sexual health and fertility, to get more information out there from reliable sources that people can trust.

Free Resources

Free Resources

Hoopsy is committed to ensuring equal access to trustworthy and easy to digest health information. Most recently, we have produced ebooks to help women on their fertility journey. Titles include “How to increase your chance of falling pregnant”, download them here.

Social Procurement

Social Procurement

We choose to use Mail Out in London for our UK product fulfillment – a social enterprise warehouse offering mailing and fulfilment for businesses as well as vocational and accredited training for adults with a learning disability.

Get in touch

We’re always looking for like-minded partners who want to reduce their environmental impact —for people and the planet. Use the form below to reach out about collaborations, press, community projects, or anything else aligned with our mission.

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    Hoopsy is on a mission to make healthcare more sustainable—starting with eco pregnancy test kits. Our plastic-free, paper-based hCG pregnancy test strips reduce waste without compromising accuracy. We believe better health starts with better choices—for you, and for the planet.

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