The story behind Hoopsy: Where innovation meets sustainability
The story behind Hoopsy: Where innovation meets sustainability
From failure comes hope
On her own pregnancy journey, Lara discovered some staggering statistics. At home pregnancy tests were not only hard to read, leaving women uncertain about their results and their future, but all the tests are plastic and heading straight to landfill by the truck-load. Whilst her journey didn’t go to plan, with two failed embryo transfers, it inspired Lara to pursue solutions to these problems – hopeful for a better future for people and planet. From this hope, Hoopsy was born.
From our Founder:
“Many companies are out there seeking ‘unicorn’ status in financial terms. We are aiming to be ‘unicorns’ in terms of our positive impact on people and planet.”
The world of testing is uncertain, wasteful, costly.
Millions of pregnancy tests are discarded globally each year, contributing to plastic waste and rising cost of living challenges —made worse by uncertainty that leads many women to retest unnecessarily.
Over 15 million midstream pregnancy tests are used annually in the UK, resulting in about 225,000 kgs of plastic waste ending up in landfills each year. In the US, industry experts estimate that around two million pounds (approximately 907 tonnes) of pregnancy test plastic waste are sent to landfills annually.
2,000,000lbs
In the US, industry experts estimate that around two million pounds (approximately 907 tonnes) of pregnancy test plastic waste are sent to landfills annually.
36%
36%* of women were not sure they read the test correctly or didn’t trust the results. This commonly leads to more tests being used, unnecessarily increasing costs and waste.
75%
75%** of women would be interested to use the Hoopsy App to have their results in words, not just lines.
*Source: Morris, N., Ehrenreich, K., Gurazada, T., & Grossman, D. (2023). Feasibility and Acceptability of At-Home Routine pregnancy testing in the United States: a pilot study. Women S Health Issues, 33(3), 258–265. (View source)
**Source: Hoopsy survey
Founded by women, for women, with the help of experts and scientists.
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What our customers are saying
Easy to use and thin
Could easily hide in a bag if wanted to test while away from the home the other brand test strips are more difficult to hide in comparison.
Would recommend this brand.
Andy
Jan 31, 2024
Great for your TTC journey
As someone with issues TTC we have to take many tests as things are so irregular. Having the option to use a less wasteful option is such a relief!!
I recommend these to anyone who is TTC!
Rebecca Roberts
Jan 22, 2024
So happy I came across Hoopsy!
The strips are easy to use and I love that they’re plastic-free. I’ve been testing from 5 days before my period is due because I’m impatient and it’s great to have a more sustainable option to do so. Highly recommend!
Joanna
Jan 20, 2024