Hoopsy is a journey that I (Lara Solomon) started after going through two failed embryo transfers. When I looked at the challenges of getting or not getting pregnant, I realised that there are so many plastic pregnancy tests being thrown into landfill each year that it is horrifying. In the UK alone there are 15 million plastic tests that go into landfill each year
Life, in general, can be challenging, whether you are trying to get pregnant or trying not to there is a lot of hoping and finger-crossing along the way. This is why I named the business Hoopsy – hoop is the old Dutch word for hope – for me the journey of wanting a baby was full of hope and for others they hope that they aren’t pregnant! The word hoops I also feel really describes life – jumping through hoops to get what you want.
I always thought that I’d find a man and have a family, but it just didn’t happen and time just got away from me. At 45 I did IVF and harvested my eggs, but unfortunately, none made it to day five blastocyst stage. I then decided to go for an embryo transfer with a donor embryo and travelled to Spain (from Australia) for the transfer. After two transfers back to back, the second one resulted in a pregnancy but I miscarried. I know the struggle.
With Hoopsy, my goal is to provide sustainable healthcare products that help women, their partners, and the planet. I want to reduce the amount of plastic going into landfill from pregnancy tests and know that every test we sell means one less plastic test thrown in the bin – that is what makes me JUMP out of bed each morning!
Our midstream Eco Pregnancy Test is just the start of our story, I can’t wait to see how it turns out!
– Lara
About Hoopsy
Hoopsy is on a mission to make healthcare more sustainable—starting with eco pregnancy test kits. Our plastic-free, paper-based hCG pregnancy test strips reduce waste without compromising accuracy. We believe better health starts with better choices—for you, and for the planet.
Learn More About…